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Getting the Details Right

For more than 35 years, IFB has been manufacturing cutting-edge home and industrial appliances across laundry solutions, kitchen solutions, and living solutions. Well reputed in its sector for its forte in quality, durability and technology. 

About to open its new range of Refrigerators to their customers, IFB seized the opportunity to better define its personality and create a recognizable and engaging brand image.

​The visual language was fitted with a reenvisioned brand personality that is purposeful, refined, and smart, and a futuristic tone of voice that is engaging, smart, and upbeat.

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