Getting the Details Right

For more than 35 years, IFB has been manufacturing cutting-edge home and industrial appliances across laundry solutions, kitchen solutions, and living solutions. Well reputed in its sector for its forte in quality, durability and technology. 

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About to open its new range of Refrigerators to their customers, IFB seized the opportunity to better define its personality and create a recognizable and engaging brand image.

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​The visual language was fitted with a reenvisioned brand personality that is purposeful, refined, and smart, and a futuristic tone of voice that is engaging, smart, and upbeat.