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Getting the Details Right

For more than 35 years, IFB has been manufacturing cutting-edge home and industrial appliances across laundry solutions, kitchen solutions, and living solutions. Well reputed in its sector for its forte in quality, durability and technology. 

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About to open its new range of products to their customers, IFB seized the opportunity to better define its personality and create a recognizable and engaging brand image.

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​The visual language was fitted with a reenvisioned brand personality that is purposeful, refined, and smart, and a futuristic tone of voice that is engaging, smart, and upbeat.

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On scanning the QR Code on the Product sticker, it takes the user to the features page on IFB+ website.

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Home

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IFB+ is a platform that helps the customer understand their machines.

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Front
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Features
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Hero Features defines the IFB machines and becomes main selling points.

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Front Loader Features/

PowerSteam®

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Detailed explanation of Features and how it benefits the user.

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Top Loader Features/

CompleteWash®

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Home/

Login/Signup

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LogIn/

Service Support

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