Getting the Details Right
For more than 35 years, IFB has been manufacturing cutting-edge home and industrial appliances across laundry solutions, kitchen solutions, and living solutions. Well reputed in its sector for its forte in quality, durability and technology.
About to open its new range of products to their customers, IFB seized the opportunity to better define its personality and create a recognizable and engaging brand image.
The visual language was fitted with a reenvisioned brand personality that is purposeful, refined, and smart, and a futuristic tone of voice that is engaging, smart, and upbeat.
On scanning the QR Code on the Product sticker, it takes the user to the features page on IFB+ website.
Hero Features defines the IFB machines and becomes main selling points.
Front Loader Features/
Detailed explanation of Features and how it benefits the user.
Top Loader Features/